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AT&T is the second-largest US wireless operator by subscriptions. It is also the second-largest broadband provider and the largest fixed voice provider in the US. Its acquisition of DirecTV means that it is now also the largest pay-TV provider in the US.


  • AT&T eliminated service contracts with subsidized devices in favor of offering EIP, which ultimately will push AT&T’s service revenues and ARPU further down.
  • AT&T is focusing on DirecTV and de-emphasizing U-Verse TV; with DirecTV AT&T can offer nationwide bundles of TV and wireless, which wasn’t possible with U-Verse.

Features and Benefits

  • Compare AT&T to its peers across a variety of financial benchmarks.
  • Learn about AT&T’s mobile and fixed broadband subscription trends, as well as market share trends.
  • Learn about AT&T’s strategic initiatives, including its acquisition of DirecTV.

Key questions answered

  • How is the US market transitioning away from traditional two-year contracts and what is AT&T’s place in the transition?
  • How has AT&T taken advantage of its new asset, DirecTV?
  • How does AT&T measure against its peers across a variety of financial benchmarks?

Table of contents


  • Introduction
  • Download 1: AT&T Consumer Update, April 2016

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