skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Canada is a well-developed country with a predominantly urban population and a growing GDP. Mobile ARPU is one of the highest in the world and LTE penetration is over 50% for leading operators. Mobile subscriptions and revenues are forecast to grow to 2020.

Highlights

  • Two operator-led video streaming services launched in competition with Netflix in Canada. Bell launched CraveTV and Rogers and Shaw jointly launched Shomi.
  • MTS introduced a broadband-only plan that includes both wireless and wireline broadband. This type of plan is likely aimed at millennials who opt for broadband services more than other traditional services such as TV or voice.
  • Rogers introduced Share Everything + plans where customers with data tiers of 2.5GB or higher choose between a free 24 month subscription to Spotify Premium, Shomi, or Next Issue.

Features and Benefits

  • Learn about LTE penetration and growth in the Canadian mobile market.
  • Learn how the Wireless Code of Conduct is impacting prices in the Canadian mobile market.
  • Evaluate the different ways Canadian operators are attracting the millennial generation of consumers.

Key questions answered

  • What are some key recent pricing moves in the Canadian telecoms market?
  • What are some key content strategies in the Canadian telecoms market?
  • What were the results of the recent spectrum auctions?

Table of contents

Summary

  • Introduction
  • Download 1: Canada Update, December 2015

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now