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Introduction

AT&T is in pole position in the US connected car market, with nine OEM agreements that give it an addressable market of around 50% of US connected cars.

Highlights

  • AT&T Drive is based on offering infotainment and analytics using a customer's mobile data plan, making the car an extension of the smartphone.

Features and Benefits

  • Assesses AT&T's overall connected car strategy and partnerships
  • Compares AT&T's strategy to that of US MNO rivals such as Verizon

Key questions answered

  • What is the size of the connected car opportunity in the US?
  • How does AT&T's strategy differ from that of its rivals?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Strategic goals and market positioning

  • Big data–related applications
  • Convergence with IoT

Appendix

  • Further reading
  • Author

Recommended Articles

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