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Trifacta, with its Wrangler product, offers purpose-built data prep functionality that helps users pool and apply organizational expertise to the data prep process, embedding workflows within company culture and cutting time required to prep data.


  • Trifacta’s focus is purpose-built data prep independent of, and interoperable with, a broad variety of BI, data science, and storage and processing environments, both on-premises and in the cloud. Its approach takes advantage of a robust strategy of integrations and partnerships.
  • Usability, powered by extensive use of machine-learning functionality, makes the Trifacta Wrangler product easy to embed and scale within business processes.
  • Governance of data is a strength of Trifacta Wrangler, with native controls for data and extensive integrations with underlying data management platforms.

Features and Benefits

  • Analyzes the strengths, weaknesses, opportunities, and threats as they pertain to the Trifacta Wrangler Enterprise data prep platform.
  • Identifies the type of enterprise organization that would benefit most directly from an implementation of the Wrangler Enterprise product.
  • Assesses Trifacta's purpose-built data prep strategy, and analyzes how that strategy impacts the depth and breadth of data prep functionality.
  • Evaluates Trifacta's integration and partnership capabilities, which complement Wrangler's core data prep functionality with information management functionality.
  • Assesses the role of functionality powered by machine learning within the Trifacta Wrangler data prep platform.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats as they pertain to the Trifacta Wrangler Enterprise data prep platform?
  • What type, or types, of organization would benefit most from the implementation of Trifacta Wrangler for data prep?
  • How does Trifacta's decision to focus on core data prep capabilities, rather than offering a data management platform, differentiate it from other data prep providers?
  • What sort of products or integrations would complement an enterprise implementation of Trifacta Wrangler, in order to achieve information management objectives?
  • How does Trifacta's proficiency in cloud compatibility and product integration afford it opportunities for growth in the market?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Trifacta?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

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