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Introduction

Salesforce Marketing Cloud is now emerging as a fully fledged core element of Salesforce’s full cloud portfolio.

Highlights

  • Salesforce has created a powerful vision for large enterprises wishing to invest in cloud capabilities. Although the Salesforce Marketing Cloud initially had a cool reception from customers, it now has a feeling of permanence and adoption is growing.

Features and Benefits

  • Analyzes and evaluates Salesforce’s digital marketing platform to assist informed enterprise vendor selection.
  • Outlines the key capabilities of the Salesforce’s digital marketing platform.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats associated with the Salesforce Marketing Cloud?
  • What does Salesforce need to do to grow its market presence in the digital marketing platforms arena?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider the Salesforce Marketing Cloud?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

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