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From a sales and customer relationship management perspective, Chatter lessens the need for internal company email and the obligatory file attachments by providing role-relevant information and contextual updates.


  • Chatter can be deeply woven into an organization's business processes and line-of-business applications, so any business process or application that uses it has access to real-time chat and file-sharing capabilities.
  • Salesforce Communities brings an additional dimension to enterprise social networking, enabling organizations to collaborate with their customers across marketing, sales, and service activities.

Features and Benefits

  • Assesses the strengths and weaknesses of Chatter.
  • Examines how Chatter captures important contextual business process information.
  • Evaluates how Chatter is built to empower the mobile sales professional and field agent.

Key questions answered

  • Why consider Salesforce Chatter?
  • What are the primary strengths and weaknesses of Chatter?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Chatter?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

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