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Germany-based audio-streaming service SoundCloud has rolled out its long-awaited subscription tier just days after completing a licensing deal with SME.


  • It is unclear how much control labels will have over user activity and whether SoundCloud will be able to tempt users into paying for something that has long been free.

Features and Benefits

  • Explains how SoundCloud is seeking to monetize its user base through SoundCloud Go.
  • Assesses SoundCloud Go's chances of success.

Key questions answered

  • What is SoundCloud Go and how does it differ from other service tiers offered by SoundCloud?
  • What are the longer term chances of success for a SoundCloud subscription tier?

Table of contents

Ovum view

  • Summary
  • All systems “Go” for SoundCloud subscriptions
  • The big challenge of monetization
  • Differentiation is key to longer term survival


  • Author

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