skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Germany-based audio-streaming service SoundCloud has rolled out its long-awaited subscription tier just days after completing a licensing deal with SME.

Highlights

  • It is unclear how much control labels will have over user activity and whether SoundCloud will be able to tempt users into paying for something that has long been free.

Features and Benefits

  • Explains how SoundCloud is seeking to monetize its user base through SoundCloud Go.
  • Assesses SoundCloud Go's chances of success.

Key questions answered

  • What is SoundCloud Go and how does it differ from other service tiers offered by SoundCloud?
  • What are the longer term chances of success for a SoundCloud subscription tier?

Table of contents

Ovum view

  • Summary
  • All systems “Go” for SoundCloud subscriptions
  • The big challenge of monetization
  • Differentiation is key to longer term survival

Appendix

  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now