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This presentation profiles Digital Industry Transformation in terms of how technology usage is driving application growth, and increasing enterprise challenges relating to management and licensing capabilities.


  • Of the "millennial" generation, only 20% ever use their mobile device (never a "computer") to access online facilities.
  • Research in the US indicates that the average consumer has 41 apps on their smartphone, and in an average working day spends 127 minutes using those smartphone apps.

Features and Benefits

  • Understand the scale of challenge and opportunity that software represents, and some of the resulting management issues (especially licensing).
  • Understand how technology developments are producing opportunities and challenges that affect real industry and public sector organizations.

Key questions answered

  • How are technology developments producing opportunities and challenges that affect real industry and public sector organizations?
  • Looking ahead, where should software asset management professionals plan to focus their resources?

Table of contents


  • Introduction
  • Download 1: Software Everywhere: Managing and Licensing the New Application Economy

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