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Introduction

The tracker summarizes recent announcements by social media companies, and groups these developments into distinct categories that can be filtered to provide a tailored view of those aspects of the market that are of most interest. Announcements can be filtered by announcement type, region, country, company name, and service type. The tracker also provides detailed KPIs and projections for key social media players, covering metrics including users, traffic, and revenues.

Highlights

  • As with previous updates, Facebook stands out with the lion's share of all announcements made in 4Q16, followed by Twitter and LinkedIn.

Features and Benefits

  • Provides important details of major happenings in the social media space.
  • Offers insight into player activities by date, region, country, and service type.

Key questions answered

  • Which are the most active social media players and what kind of activity are they involved in?
  • What trends can be observed over time?

Table of contents

Summary

  • Introduction
  • Download 1: Social Media Tracker: 4Q16

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