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This PowerPoint report presents Ovum's outlook for the smart watch market. The industry will have to go beyond producing disposable electronic gadgetry for fitness and technology enthusiasts to make this new device segment a long-term success.


  • At the end of 2014, 56% of smart watch companies were technology start-ups.
  • Only 17% of smart watch models feature cellular connectivity, relying on Bluetooth or Wi-Fi smartphone tethering instead.
  • Proprietary operating systems will still correspond to 40% of unit sales in 2020.

Features and Benefits

  • Identifies drivers and inhibitors for smart watch adoption
  • Analyzes the diversity of the origins of smart watch manufacturers and how this influences the market
  • Compares the positioning of Apple and watchmakers in the global watch industry
  • Provides smart watch unit sales forecasts by OS

Key questions answered

  • Who makes smart watches and why?
  • What are the key purchase drivers for a smart watch, and how are they likely to evolve over time?
  • What will be the impact of applications on the smart watch market and vice versa?
  • What will be the impact of smart watches on the cellular network?

Table of contents


  • Introduction
  • Download 1: Smart Watches: Trends, Challenges, and Five-Year Outlook

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