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Introduction

Philips Lighting, one of the largest manufacturers of lighting in the world, is trying to change the way consumers perceive the use of light, focusing mainly on the “lighting experience” rather than its use per se.

Highlights

  • Unlike other lighting vendors, Philips Lighting has no ambition to spread its capabilities into other areas of the smart home by turning lightbulbs into security alarms or Wi-Fi hotspots, for example. This means that it is 100% focused on the lighting vertical.
  • Philips Lighting is inviting consumers to create their own lighting experiences through the implementation of use cases, so that they see the lightbulb as more than just a commodity product. This will be essential to the success of Philips Hue bulbs, which are priced far higher than standard lightbulbs.
  • Philips Lighting provides an open architecture that allows third-party partners to expand their portfolio and range of applications.

Features and Benefits

  • Analyzes how Philips Lighting is shaping the lighting segment within the smart home market.
  • Assesses how Philips Lighting is focused on changing the way consumers perceive the use of light.

Key questions answered

  • Is Philips Lighting becoming the lighting expert within the smart home market?
  • How is Philips Lighting enhancing the lighting experience through the Philips Hue solution?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for Philips Lighting
  • Recommendations for service providers

Becoming the smart lighting expert

  • Setting the business context
  • Bringing the strategy to life

Appendix

  • Methodology
  • Further reading
  • Author

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