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Introduction

SK Telecom reported a slight decrease in its 2016 operating revenue, as its mobile, fixed-line telephone, and e-commerce segments all declined while its broadband internet service and advanced media platform segments grew.

Highlights

  • In the mobile segment, the operator remained the dominant player, its subscriptions accounting for half of the market. The operator has launched innovative rate plans to attract different kinds of consumers, and this has paid off through lower monthly churn rates in 2015 and 2016.
  • MVNOs are becoming more competitive, which is posing a threat to SK Telecom's mobile business.
  • There is still great potential for growth in long term, although near-term growth will be very limited.

Features and Benefits

  • Evaluates the operator's performance compared to its competitors.
  • Analyzes the market changes that the operator is facing.
  • Analyzes the market position of SK Telecom.

Key questions answered

  • How did SK Telecom perform last year?
  • What challenges does the operator face?

Table of contents

Summary

  • Introduction
  • Download 1: SK Telecom Update, August 2017

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