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Introduction

Sitecore Experience Platform provides a single, fully connected customer experience platform, combining WCM, personalization, application integration, marketing automation, email marketing, social media, commerce, optimization, and analytics.

Highlights

  • Sitecore provides strong WEM capabilities that are competitive with those of much larger vendors.

Features and Benefits

  • Assesses major features of the Sitecore Experience Platform.
  • Discusses the benefits of shortlisting a range of different types of WEM vendors.

Key questions answered

  • How do extended WEM capabilities provide end-to-end customer experience management?
  • Why should Sitecore be considered when shortlisting WEM products?

Table of contents

Ovum view

  • Summary
  • Sitecore provides strong WEM capabilities that are competitive with those of much larger vendors
  • Extended WEM capabilities are providing end-to-end customer experience management
  • Sitecore should be considered when shortlisting WEM products

Appendix

  • Further reading
  • Author

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