skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


We believe that Google provides an opportunity for SAP to differentiate its SaaS portfolio, and for SAP to provide Google a major opportunity to gain a foothold in the enterprise market with an established enterprise partner.


  • The strategic partnership between SAP and Google offers great potential.

Features and Benefits

  • Analyzes how Google Cloud could help differentiate SAP's cloud offerings.
  • Analyzes how SAP can help Google Cloud grow its enterprise foothold.

Key questions answered

  • Why does SAP need Google Cloud to differentiate itself?
  • Why does Google Cloud need SAP to establish its credentials as an enterprise cloud provider.

Table of contents

Ovum view

  • Summary
  • Cloud as the next disruptor of the enterprise applications market
  • SAP's cloud portfolio is a mixed bag
  • Watch out for Google
  • SAP and Google Cloud need each other


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now