skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Salesforce's analytics story continues to develop at a good clip, most recently with the launch of Einstein Analytics Plus, a suite of capabilities that power data discovery, bring more predictive analytics, enhance the user experience, and speed time to result.


  • The long-established challenge of measuring return on investment for analytics remains, and while Salesforce Einstein Analytics (including Plus) may be a natural complement to customer engagement activities, enterprises must continue to work hard to measure and demonstrate the benefits of investing.

Features and Benefits

  • Explores the new Salesforce Einstein Analytics Plus, its features, and its target user audience.
  • Assesses the evolution of Salesforce's analytics solution and the principles that guide its development and use.

Key questions answered

  • What are the key new features of Salesforce Einstein Analytics Plus?
  • Which areas of functionality are likely to benefit users of analytics?

Table of contents

Ovum view

  • Summary
  • Analytics at Salesforce continues a principled evolution
  • Einstein Analytics Plus should put more advanced capabilities in the hands of a bigger audience
  • Salesforce Einstein Analytics is a natural complement to sales, marketing, and service efforts


  • Author

Recommended Articles

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.

  • Service Provider Markets

    5G is here – almost – with the launch of Verizon 5G Home

    ByMike Roberts 01 Oct 2018

    Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.

  • Consumer & Entertainment Services, Service Provider Technolo...

    When Netflix runs out of steam

    ByRob Gallagher 05 Dec 2018

    Never underestimate the power of one big idea – and one company's ability to deliver on its promise. But no single idea has infinite potential. Sooner or later, Netflix will need to look beyond the limits of its current business model.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now