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The scope of what’s bundled is evolving as service providers consider mobile and fixed connectivity, cloud apps, the Internet of Things, and non-technology services in a package. Ovum has evaluated six key value propositions around bundling and discusses various examples.


  • Richly illustrated with 21 case studies from around the world, this report details how service providers are appealing to start-ups and micro, small, and medium-sized businesses.

Features and Benefits

  • Understand what's working in B2B bundling to maximize wallet share and secure loyalty from smaller customers.
  • Learn how to map value propositions to appeal to different B2B customers.

Key questions answered

  • What are the most successful B2B bundles available today?
  • How should bundles be marketed to SoHos and SMEs?

Table of contents


  • Introduction
  • Download 1: Rethinking the Bundle

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