Ovum Recognized for Excellence in Sales Lead Responsiveness by Outsell
Lands #1 Spot Among IT Research Firms and #3 Spot in Overall Ranking
LONDON, November 30, 2017 – Ovum, the market-leading data, research and consulting firm, today announced that it has been recognized by Outsell for excellence in sales lead responsiveness. Following a rigorous assessment process, Ovum was named to the number one spot among IT research firms and the number three spot in the overall rankings.
The Outsell report entitled “The Last Mile: Outsell Sales Lead Response Marketing 2017” measured how leading information industry firms with complex sales and marketing organizations handle inbound leads through their websites and sales toll-free phone numbers. Thirty-six companies were studied across a variety of sectors including professional and B2B information, market research, education, financial and risk and legal.
“In a very competitive market, it’s essential for Ovum to support its excellent brand,” said Outsell, Inc. Chief Analyst, Leigh Watson Healy, “and driving a superior customer experience through website and inbound sales phone queries sets Ovum apart from its competitors.”
“We are honored to be recognized by Outsell for sales lead responsiveness excellence. We strive to provide outstanding support to prospective and existing customers across all types of inquiries,” said Aneil Rakity, President & Managing Director, Ovum. “Our goal is to provide actionable insights to our clients to drive the growth of their businesses and to build long-standing relationships by providing market leading customer service and support at all times.”
Ovum helps digital service providers and their technology partners to thrive in the connected digital economy. It offers proprietary data, expert analysis and strategic insight across the IT, telecoms, and media industries and is a respected source of guidance for business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting.
Ovum is a market-leading data, research and consulting firm focused on helping digital service providers and their technology partners thrive in the connected digital economy. Through its 150 analysts worldwide, it offers expert analysis and strategic insight across the IT, telecoms, and media industries. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion.
Ovum is part of the Business Intelligence Division of Informa plc, a leading business intelligence, academic publishing, knowledge and events group listed on the London Stock Exchange.
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