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Introduction

Analysis of Ovum’s new OTT Video Service Provider Tracker provides insight into emerging trends in service model adoption in the rapidly growing, but increasingly crowded, OTT video market.

Highlights

  • Subscription-based service models dominate in terms of new OTT video service launches between March 2017 and May 2018 on a global level.
  • Hybrid service models that combine subscriptions and advertising are becoming important, especially in Asia.

Features and Benefits

  • Analyzes Ovum's OTT Video Service Provider Tracker to identify trends in service model adoption on global, regional, and country levels.
  • Identifies the subregions and individual countries where hybrid service models that combine subscriptions and advertising are most common.

Key questions answered

  • What are the key trends in OTT video service launches between March 2017 and May 2018?
  • How many new OTT video service launches between March 2017 and May 2018 operate on a SLIN, AVOD, SVOD, digital rental, and EST basis?
  • Why is a hybrid approach to OTT video monetization growing in importance, and where in the world is this trend most prominent?
  • What impact is the launch of numerous niche OTT video services having on the market landscape, and how should players look to compete?

Table of contents

Ovum view

  • Summary
  • Subscription continues to be the favored model for premium OTT video as SLIN continues to grow
  • Hybrid service models are important, especially in Asia
  • Smaller players must prepare to invest to keep up in an increasingly crowded market

Appendix

  • Methodology
  • Further reading
  • Author

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