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Ovum's OTT Video Innovation Tracker is published as four standalone reports. This is the final part, which looks at Amazon's multiregion expansion in December 2016.


  • Amazon's Prime Video is now a global leader in terms of over-the-top (OTT) markets. It is available in almost twice as many markets as iTunes and Google Play.

Features and Benefits

  • Learn how Amazon developed Prime Video from its previous five-country focus to a global focus.
  • Evaluates Amazon's position in the global SVOD market.

Key questions answered

  • What will be the impact of Amazon's global expansion?
  • What about the SVOD competition in developing markets?

Table of contents


  • Introduction
  • Download 1: OTT Video Innovation Tracker: Focus on Amazon, March 2017

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