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Ovum's new global OTT video forecast covers markets, companies, and households, for the period 2011–24.


  • The launch of next-generation services (such as Disney+, Apple TV+, HBO Max, Peacock, and others) marks the beginning of a new era for OTT video, during which the global market will expand by nearly 500 million new subscriptions to a 1.28 billion subscription industry by 2024.

Features and Benefits

  • Identifies the top five streaming services across 66 global markets and regions.
  • Assesses the household reach of online video subscription services in the period to 2024.
  • Compares the average number of subscriptions per household across 66 global markets.

Key questions answered

  • How will new services like Disney+, Apple TV+, HBO Max, Peacock, and others impact on Netflix's global dominance?
  • Netflix and Amazon are keen to succeed in India; what Indian streaming services are actually dominating in this huge market?

Table of contents


  • Download 1: OTT Video Forecast: 2019–24

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