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The strategy of launching newer ICT services has faced many headwinds, mostly competition from incumbents with better track records and, increasingly, from more-agile digital entities.


  • It is encouraging that Orange Business Services has managed to produce three consecutive quarters of year-over-year growth. This was fueled by Orange's strategy of helping customers through their digital journeys, which has allowed it to sell a broader array of ICT services, particularly in France.

Features and Benefits

  • Evaluates the top opportunities that Orange Business Services needs to pursue.
  • Identifies how Orange Business Services should leverage all of its recent acquisitions.

Key questions answered

  • What will be the top challenges for Orange Business Services in the near future?
  • What are the missing elements from Orange Business Services's portfolio?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for Orange

Orange's digital aspirations take shape

  • Acquisition of Business & Decision gives Orange data science and analytics credibility
  • Professional services-led engagements should be the way forward
  • The future will be a co-innovation and co-investment model

Challenges ahead

  • Services-driven strategy can backfire
  • Positioning as a digital partner of choice


  • Methodology
  • Further reading
  • Author

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