skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Oracle recently announced Oracle CX Unity platform, a pledge to integrate Oracle CX Cloud with all enterprise applications, and a focus on embedding AI into every solution. Oracle is well positioned to further enable connected data, intelligence, and experiences.


  • Oracle is taking a data-first approach by putting the customer at the center of organizations. CX Unity allows customers to see the blind spots in their customer journeys.

Features and Benefits

  • How will CX Unity’s integration with CX Cloud and native AI capabilities improve insights and personalization?
  • How will DataFox, a newly acquired developer of predictive intelligence, further enhance Oracle CX Unity?

Key questions answered

  • How does Oracle CX Unity enable connected customer journeys?
  • How does Oracle CX Unity integrate with Oracle CX Cloud?

Table of contents

Ovum view

  • Summary
  • Proactive, connected customer journeys are essential for growth
  • Oracle CX Unity will become the catalyst for connected, data-driven enterprises
  • Oracle must collate the pieces for a pervasive platform


  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now