skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Businesses are now more likely to seek improved operational efficiency from the Internet of Things (IoT). This marks a shift from last year, when calls for efficiency competed more closely with a desire for better customer engagement.


  • While the integration challenges may look like a setback for customer experience proponents, Ovum believes it is more a matter of laying the groundwork for future success by shifting focus to internal concerns and building a strong foundation. By putting their own houses in order, businesses create an environment where customer-facing IoT initiatives are easier to implement and potentially greater in scope.

Features and Benefits

  • Compare the priorities for IoT adoption year over year.
  • Understand the reason for changing priorities.
  • Predict future developments in IoT adoption.

Key questions answered

  • What are the drivers fueling IoT adoption in 2017/18?
  • How have the driving factors in IoT adoption changed from last year?

Table of contents

Ovum view

  • Summary
  • Customer engagement takes a back seat
  • Short-term goals, long-term planning
  • The people have spoken – for now


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now