skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


OpenText has been in acquisitive mode recently, buying up the customer experience management (CEM) assets of HP, including the TeamSite and MediaBin products, and also the e-discovery vendor Recommind.


  • At the same event, OpenText announced Magellan, its next-generation analytics platform, and Project Bandaroo, which combines ECM and social software to reflect the changing nature of the workplace by incorporating OpenText Core, social, channels, bots, and project management.

Features and Benefits

  • Assesses how Project Bandaroo and Magellan will provide a competitive edge for OpenText.
  • Explains how Magellan will allow OpenText to compete against IBM Watson.

Key questions answered

  • What are OpenText's plans for its customer experience management acquisitions from HP?
  • Should former HP CEM customers be worried?

Table of contents

Ovum view

  • Summary
  • Project Bandaroo and Magellan can provide a competitive edge for OpenText – provided they are not derailed by recent acquisitions
  • OpenText Magellan will be an effective competitor of IBM Watson
  • Now is not the time for former HP customers to abandon OpenText


  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now