skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This forecast sizes the global revenue opportunity for video advertising, identifies key growth areas, and assesses the prospects of video advertising across numerous consumer devices (mobile, PC, connected TV) and platforms (YouTube, Facebook, other internet content providers, and broadcasters).

Highlights

  • Ovum forecasts that total global revenue generated by online video advertising will double between 2018 and 2023, growing from $44bn to $88bn. AVOD will represent 52% of this total in 2023, equating to $46bn in revenue. Out-stream video advertising will grow its share of global revenue from 43% in 2018 to 48% in 2023, when it will be worth $42bn.

Features and Benefits

  • Assesses the growth opportunity of online video advertising across Ovum's 20 individual tier one countries and overall regions.
  • Enables users to segment online video advertising revenue by device, format, and platform.

Key questions answered

  • How much revenue will come from online video advertising delivered to mobile devices, desktop and laptops, and connected TVs over the next five years?
  • What share of the market will broadcasters enjoy compared to YouTube, Facebook, and other internet content providers between 2018 and 2023?
  • Which countries and regions will offer the biggest growth opportunities for online video advertising over the next five years?
  • What are the growth prospects of video advertising directly aligned with video content (i.e., in-stream/AVOD) compared to out-stream video advertising?

Table of contents

Summary

  • Introduction
  • Download 1: Online Video Advertising Forecast: Broadcaster AVOD, YouTube, and Facebook, 2018–23

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now