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The analytics market remains crowded. In Ovum's opinion, Domo differentiates by helping organizations solve a large number of business issues, rather than providing a set of task-specific tools.


  • Domo, a cloud-based business analytics company that emphasizes visualization and collaboration, pulled off one of the most unusual (but successful) marketing and product strategies ever witnessed in the start-up world.

Features and Benefits

  • Assesses Domo's fully cloud-based, scalable analytics solution.
  • Evaluates the company's position in the analytics market.

Key questions answered

  • How does Domo differentiate in the crowded analytics market?
  • Why should enterprises consider Domo's solution?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Domo on your radar?


  • Background
  • Current position

Data sheet

  • Key facts


  • On the Radar
  • Further reading
  • Author

Recommended Articles


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