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Introduction

Myanmar was long severely underpenetrated due to the high cost of SIM cards and services, with incumbent Myanmar Posts and Telecommunications as the only player. This update covers the changing mobile landscape of Myanmar post-liberalization, highlighting the emerging competition, operator strategies, and product pricing.

Highlights

  • Myanmar’s mobile market registered the strongest growth in mobile subscription count in Asia-Pacific at end-3Q14, with its figure growing 87.4% year-on-year, to 10.7 million.

Features and Benefits

  • Evaluates the service plans and pricing of mobile services offered by new entrants.
  • Discusses best-practice initiatives by Telenor and Ooredoo.

Key questions answered

  • What are the drivers contributing to growth of mobile subscriptions in short term?
  • What are operators' strategies to build up their customer base?

Table of contents

Summary

  • Introduction
  • Download 1: Myanmar Update, January 2015

Appendix

  • Further reading
  • Author

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