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Music services are increasingly heading to television sets as part of home entertainment packages, with cord-cutting audiences often looking to smart TVs and apps to access online video and audio content.


  • Broadcaster and hardware suppliers are working hard to make their offerings attractive to consumers, both in terms of the breadth content on offer and the functionality of the technology platforms, with personalization a key trend.

Features and Benefits

  • Describes the opportunities for the music industry in the smart TV sector.
  • Explains how the rise of Apple TV could benefit music players.

Key questions answered

  • What are TV broadcasters doing to prevent their viewers from switching to OTT services?
  • How can the music industry benefit from TV broadcaster initiatives?

Table of contents

Ovum view

  • Summary
  • TV broadcasters fight back against the rise of OTT
  • Music set to benefit from Apple TV push
  • Identifying the right development options


  • Author

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