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This forecast provides insight into the global outbound roaming market, including roaming trips, traffic, and revenue forecasts for business and consumer travelers for 19 countries and eight regions.


  • Global outbound roaming revenues are forecast to increase across all regions through 2020, driven by roaming data revenues, which are expected to grow at the expense of voice and SMS revenues.

Features and Benefits

  • Gives market insight into the outbound roaming market for 19 markets and eight regions.
  • Offers readers a good understanding of the current market dynamics and how these will evolve through 2020.
  • Allows comparisons across countries and regions for traffic, revenues, and roaming trips.

Key questions answered

  • How will the outbound roaming market develop in the next five years? Which will be the drivers and inhibitors of growth?
  • How do different markets compare in terms of roaming bundles introduced by operators and adoption by consumers?

Table of contents


  • In brief
  • Ovum view
  • Recommendations
  • Key assumptions

Market dynamics

  • International trips continue on upward trajectory
  • Roaming trips to grow at 15% CAGR due to EU’s “zero roaming” plan
  • Roaming traffic trends up for data and voice but down for SMS
  • Operators globally move away from per-unit charging
  • New bundles are catalyst for increasing roaming revenues

Market outlook

  • Europe
  • Asia & Oceania
  • Americas
  • Middle East & Africa


  • Methodology
  • Further reading
  • Authors

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