skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This analysis offers a global view of operators' mobile broadband pricing strategies, highlighting key trends from Ovum's 4Q14 tariff-tracking database.


  • In 4Q14, there was a big increase in the number of integrated service plans being offered, and fewer data-only plans. One of the advantages is simpler pricing and plan schemes, and less complex marketing, advertising, and technical info. This has helped to reduce selling costs.
  • By far, the most popular and commonly offered single data allowance is 1GB. Furthermore, nearly 40% of all plans fell into the 1GB to 5GB range. Average per MB pricing for a 1GB service plan at US$0.041 averages nearly twice that of a 2GB plan at US$0.021 and nearly 4x that of a 5GB plan, which carries an average per-MB price of US$0.011.
  • Departing from trends in our last sample, more operators are offering unlimited service plans (sometimes with throttling imposed). In 4Q14, unlimited plans grew from just 4% of tariffs tracked in 2Q14 to more than 7% in 4Q14.

Features and Benefits

  • Analyzes how operators package and price mobile broadband services.
  • Includes global averages and country comparisons across 19 markets.

Key questions answered

  • How are operators innovating on pricing mobile broadband services to maximize profitability?
  • What are the key areas of innovation on a regional and country level?
  • What features are mobile operators including in their mobile broadband tariffs to differentiate and add value?

Table of contents


  • Introduction
  • Download 1: Mobile Broadband Pricing Analysis, 4Q14

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now