skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This analysis offers a global view of operators' mobile broadband pricing strategies, highlighting key trends from Ovum's 1Q16 Broadband Pricing Interactive Tool database.


  • Mobile broadband plans that offered 2.0–3.9GB data allowance increased in 1Q16, accounting for one-fifth of global plans tracked.
  • Among entry-level mobile broadband plans with 30-day service period tracked in 1Q16, Italy and Turkey had the best value for money offers.
  • Globally, operators continue to prefer to charge for excess use. Of all the mobile broadband plans tracked in 1Q16, nearly half imposed explicit overage charges, while nearly one-fourth imposed some form of blocking.

Features and Benefits

  • Analyzes how operators package and price mobile broadband services.
  • Includes global averages and country comparisons across 19 markets.

Key questions answered

  • How are operators pricing mobile broadband services?
  • What are the key pricing trends on a regional and country level?
  • What are the mobile broadband overages polices adopted by operators?

Table of contents


  • Introduction
  • Download 1: Mobile Broadband Pricing Analysis, 1Q16

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now