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Introduction

This analysis offers a global view of operators' mobile broadband pricing strategies, highlighting key trends from Ovum's 1Q16 Broadband Pricing Interactive Tool database.

Highlights

  • Mobile broadband plans that offered 2.0–3.9GB data allowance increased in 1Q16, accounting for one-fifth of global plans tracked.
  • Among entry-level mobile broadband plans with 30-day service period tracked in 1Q16, Italy and Turkey had the best value for money offers.
  • Globally, operators continue to prefer to charge for excess use. Of all the mobile broadband plans tracked in 1Q16, nearly half imposed explicit overage charges, while nearly one-fourth imposed some form of blocking.

Features and Benefits

  • Analyzes how operators package and price mobile broadband services.
  • Includes global averages and country comparisons across 19 markets.

Key questions answered

  • How are operators pricing mobile broadband services?
  • What are the key pricing trends on a regional and country level?
  • What are the mobile broadband overages polices adopted by operators?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile Broadband Pricing Analysis, 1Q16

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