skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This spreadsheet forecasts the installed base of augmented reality (AR) in mobile devices, broken down by platform (Google's ARCore or Apple's ARKit) for major regional and national markets.


  • ARKit 3.0 will take until 2022 to reach more than 90% of the iOS installed base.
  • ARCore rollout is still hamstrung by Android's fragmentation and will reach over 90% compatibility by 2021; five years after Android Nougat's release.

Features and Benefits

  • Evaluates which markets will see higher levels of AR adoption.
  • Assesses how the slow down in Apple's sales will affect the uptake of ARKit 3.0.

Key questions answered

  • Which AR platform will reach the most number of users over the next few years?
  • How quickly will AR reach consumers in emerging regions and markets?

Table of contents


  • Introduction
  • Download 1: Mobile AR Forecast: 2019–23

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now