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Introduction

This tracker is a database that captures major announcements in mobile advertising from 1Q14 to 2Q16.

Highlights

  • The mobile advertising captured is grouped into distinct categories that can be filtered to provide a tailored view of those aspects of the market that are of most interest.
  • The tracker also helps to surface trends over the quarters, for example the regions where the most developments have occurred, or the type of player that is most active.

Features and Benefits

  • Reveals the players most active in mobile advertising.
  • Identifies types of mobile advertising being launched.

Key questions answered

  • Which type of player is most active in mobile advertising?
  • Which regions and countries are seeing the most activity in mobile advertising?
  • How are advertising developments changing over time?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile Advertising Tracker: 2Q16

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