skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration
The movement away from seeing IT as a supporting activity is challenging the view of M. E. Porter (Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, 1985) and his description of the value chain within an organization. Whereas the value chain is still valid in its concept, the role of technology has entered what Porter terms “primary activities” and so is moving away from a clearly delineated supporting function that can be isolated and marginalized towards becoming an intrinsic part of the fabric of the organization. However, managing this newly integrated enabler of business activity is where the difficulties will surface. If cost reduction is a driver, then some will opt to separate the operational management and divorce it from IT activities. Others will embrace software as a vehicle to drive change and embrace new ways of managing IT.

The future of telco enterprise services

Key messages:

  • Enterprises will become the telco revenue driver: Although telcos are focused on improving large enterprise services, it is the mid-market enterprise sector that will provide revenue growth in the next decade. 
  • Experiential metrics transform SLAsL By 2025, enterprise IT concerns will have shifted from pure governance to performance.
  • Ovum research identified three markets in which service providers should offer services: security management, DevOps and application monitoring and mobile application monitoring and testing.
Migrating enterprise services

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now