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The movement away from seeing IT as a supporting activity is challenging the view of M. E. Porter (Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, 1985) and his description of the value chain within an organization. Whereas the value chain is still valid in its concept, the role of technology has entered what Porter terms “primary activities” and so is moving away from a clearly delineated supporting function that can be isolated and marginalized towards becoming an intrinsic part of the fabric of the organization. However, managing this newly integrated enabler of business activity is where the difficulties will surface. If cost reduction is a driver, then some will opt to separate the operational management and divorce it from IT activities. Others will embrace software as a vehicle to drive change and embrace new ways of managing IT.

The future of telco enterprise services

Key messages:

  • Enterprises will become the telco revenue driver: Although telcos are focused on improving large enterprise services, it is the mid-market enterprise sector that will provide revenue growth in the next decade. 
  • Experiential metrics transform SLAsL By 2025, enterprise IT concerns will have shifted from pure governance to performance.
  • Ovum research identified three markets in which service providers should offer services: security management, DevOps and application monitoring and mobile application monitoring and testing.
Migrating enterprise services

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