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NewStatesman 

Tired of your efficient smartphone that allows you to navigate the world seamlessly? Well, luckily for you, Nokia have just announced the release of an updated 3310 handset, based on the famous 17-year-old original - one of the most successful mobiles of all time. At this point in the article I am now legally obliged to mention that the model has the game Snake.

So why the re-emergence of the durable classic?

Nokia have cited the legacy of the phone as a reason for the relaunch, stating it was “what consumers have been asking for”. If this sounds like PR fodder, then it probably is. Ronan de Renesse, Practice Lead in Consumer Technology at Ovum, a technology consultancy, is unenthusiastic about the new (old?) handset. “This is a dying device category with less than 10% global share of sales,” he explains. “The main potential here would be if Nokia starts a ‘handset-as-an-accessory’ trend whereby people change handsets regularly to reflect their mood of the day, like a piece of fashion. This is not very likely though.”

 

Read the full article here.

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