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Introduction

A detailed update of Serbia’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The cable sector leads the pay-TV segment but has been slow to upgrade networks to digital.
  • Telekom Srbija and multiplex operator ETV have launched Serbia’s first pay-DTT service.

Features and Benefits

  • Provides an insight into how the pay-TV and TV advertising sectors are faring in Serbia
  • Assesses the prospects for multiscreen/OTT initiatives in the Serbian TV market

Key questions answered

  • How is Telekom Srbija’s proposed privatization coming along?
  • What are the prospects of cable consolidation in Serbia?

Table of contents

Summary

  • Introduction
  • Download 1: Serbia TV Update

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