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Introduction

A detailed update of Albania’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Digitalization efforts in the Albanian TV sector remain lackluster, limiting market potential.
  • Cable is fragmented and cable digitalization has made very little progress.
  • Ovum forecasts the biggest growth will eventually occur in DTT.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Albania.
  • Assesses the prospects for multiscreen/OTT initiatives in the Albanian TV market.

Key questions answered

  • What are the prospects for cable consolidation in Albania?
  • Is OTT/SVOD affecting the pay-TV market in Albania?

Table of contents

Summary

  • Introduction
  • Download 1: Albania TV Update

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