skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of Pakistan’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • The cable digitization process is expected to legitimize a market flooded with illicit and grey services, dominated by cable wallahs.
  • The DTH auction was revoked after irregularities were spotted. Ovum does not expect licensed pay DTH will launch in the next few years.
  • PEMRA's ongoing battle with Indian content seems to be mired more in politics than local content improvement in the Pakistan TV industry.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Pakistan.
  • Assesses the prospects for Multiscreen/OTT initiatives in the Pakistani TV market.

Key questions answered

  • How is piracy affecting the pay-TV landscape in Pakistan?
  • Is PTCL's IPTV making any inroads in the TV market?
  • What is the status of digitization of terrestrial and cable?

Table of contents


  • Introduction
  • Download 1: Pakistan TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now