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Introduction

A detailed update of Pakistan’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • The cable digitization process is expected to legitimize a market flooded with illicit and grey services, dominated by cable wallahs.
  • The DTH auction was revoked after irregularities were spotted. Ovum does not expect licensed pay DTH will launch in the next few years.
  • PEMRA's ongoing battle with Indian content seems to be mired more in politics than local content improvement in the Pakistan TV industry.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Pakistan.
  • Assesses the prospects for Multiscreen/OTT initiatives in the Pakistani TV market.

Key questions answered

  • How is piracy affecting the pay-TV landscape in Pakistan?
  • Is PTCL's IPTV making any inroads in the TV market?
  • What is the status of digitization of terrestrial and cable?

Table of contents

Summary

  • Introduction
  • Download 1: Pakistan TV Update

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