skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


A detailed update of Pakistan’s TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • The cable digitization process is expected to legitimize a market flooded with illicit and grey services, dominated by cable wallahs.
  • The DTH auction was revoked after irregularities were spotted. Ovum does not expect licensed pay DTH will launch in the next few years.
  • PEMRA's ongoing battle with Indian content seems to be mired more in politics than local content improvement in the Pakistan TV industry.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Pakistan.
  • Assesses the prospects for Multiscreen/OTT initiatives in the Pakistani TV market.

Key questions answered

  • How is piracy affecting the pay-TV landscape in Pakistan?
  • Is PTCL's IPTV making any inroads in the TV market?
  • What is the status of digitization of terrestrial and cable?

Table of contents


  • Introduction
  • Download 1: Pakistan TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now