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Ovum's TV data and forecasts for the Western Europe region include a full update of detailed metrics for cable, DTH, IPTV, and terrestrial for the period 2005 to 2022. This forecast also includes revenue, ARPU, premium UHD/4K, and operator forecasts and analog switch-off indicators for 17 countries.


  • By the end of 2022, the Western Europe region will have highly advanced TV infrastructure in place, with almost 100% of TV homes being digital.

Features and Benefits

  • Assess how traditional pay-TV services are faring against intense competition from OTT video giants such as Netflix and Amazon Prime.
  • Gain detailed data and forecasts showing how penetration patterns are changing across all TV technologies in 17 key countries.

Key questions answered

  • Will pay-TV ARPU be able to continue to grow over the next five years, as TV market competition intensifies?
  • What are the prospects for growth among leading pay-TV operators such as Sky, Canal Digital, and Orange TV?

Table of contents


  • Introduction
  • Download 1: Western Europe: Pay-TV & FTA Forecasts to 2022

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

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US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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