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This Sweden TV update is a comprehensive overview of the latest trends in the Swedish TV market.


  • Pay-TV penetration has peaked and is now in slow decline.
  • SVOD services are popular in Sweden, with 4.1 million Swedes subscribing to a range of popular services including Netflix.
  • Pay-TV penetration is expected to stay above 96% for the foreseeable future.

Features and Benefits

  • Assesses the outlook for pay TV in Sweden in the period to 2021.
  • Evaluates the impact of Netflix on Sweden's pay-TV market.

Key questions answered

  • What are the drivers feeding the growth of the Swedish TV market in the next five years?
  • Are operator multiscreen services enough to compete with Netflix?

Table of contents


  • Introduction
  • Download 1: Sweden TV Update

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