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A detailed analysis of Romania's TV market, including written analysis, graphic visualizations, data, and forecasts. Encompasses free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video.


  • With penetration of 91%, the pay-TV market has almost hit its peak, though some opportunities to extend coverage to rural areas still exist. Consolidation of a maturing market should be expected as a result, along with ARPU-increasing initiatives.

Features and Benefits

  • Assess the prospects for multiscreen and OTT video initiatives in the Romanian TV market.
  • Gain a deep insight into how the pay-TV and TV advertising sectors are faring in Romania.

Key questions answered

  • What impact will digitization have on Romania's TV market?
  • What impact will next-generation TV and OTT have on Romania's TV market?

Table of contents


  • Introduction
  • Download 1: Romania TV Update

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