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A detailed update of China’s TV market, encompassing free-to-air and pay-TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.


  • China is a country with huge potential. China Radio and Television Network, the only cable TV operator in the country, had 239 million subscribers at end-2015.Ovum forecasts that 94% of TV households will be digital by the end of 2021, while 65% will take a pay-TV service.
  • The government is taking a more positive attitude towards IPTV, which will create more opportunities for telecom operators to exploit the IPTV business. Ovum forecasts that IPTV subscribers will represent nearly 10% of the total market in 2021.
  • Although regulators are creating a lot of pressure for industry players by issuing more regulations, pay-TV revenue and TV advertising revenue will see modest growth in the future, benefiting from the steady economic growth and growing demand among young consumers for TV content.

Features and Benefits

  • Provides analysis on the IPTV and OTT players.
  • Lists key development activities around the pay-TV market.
  • Tabulates the OTT services in operation and next-generation TV offerings in the market.

Key questions answered

  • Which TV platforms will increase share in the next five years?
  • What are the latest developments in OTT services in China?
  • How is the digital TV (DTT) rollout progressing?
  • What is the impact of piracy on local TV players?

Table of contents


  • Introduction
  • Download 1: China TV Update

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