skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


This regional TV outlook report assesses the Central and Eastern European TV and OTT market up to and including 2021.


  • Central and Eastern Europe (CEE) has historically been characterized by low purchasing power coupled with an abundance of piracy. However, following the launch of low-cost pay-TV services, pay-TV penetration is now at more than half of all TV households.
  • Operators are launching more sophisticated packages as part of a strategy to get existing consumers to sign up for more advanced offers. With steady growth projected for both subscriber numbers and ARPU, the value of the pay-TV market will continue to grow up to and including 2021.
  • Total pay-TV subscriber numbers for the region is expected to reach 94 million by 2021, up from 81 million in 2015. Monthly ARPU will reach $7.74 in 2021, up from $7.20 in 2015. Market value as a whole is expected to grow from $6.9bn in 2015 to $8.8bn by 2021.

Features and Benefits

  • Assesses the main players in the Central and Eastern European TV market.
  • Evaluates the potential for OTT video to impact on the Central and Eastern European TV market.

Key questions answered

  • What is the future for TV advertising in the Central and Eastern European TV market?
  • How will OTT video develop in the Central and Eastern European market over the next five years?

Table of contents


  • Introduction
  • Download 1: Central and Eastern Europe TV

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now