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This is Ovum's first Amazon standalone forecast and is part of the ongoing expansion of Ovum's SVOD service provider coverage. This first iteration looks at Amazon's video subscribers, across both its standalone SVOD business and Amazon Prime.


  • The SVOD service provider reports are designed to complement Ovum's top-line OTT video forecast, standalone Netflix SVOD Service Provider forecast, as well as our Global SVOD SP market share forecasts, which cover more than 70 OTT video markets and all world regions.

Features and Benefits

  • Assesses the potential for Amazon to turn its Prime subscribers into active video users.
  • Evaluates the potential for Amazon's newly launched standalone SVOD service in the US.

Key questions answered

  • What is the outlook for Amazon Video as the competition for SVOD heats up in the next five years?
  • How will Amazon Video fare in its domestic and international markets in the next five years?

Table of contents


  • Introduction
  • Download 1: SVOD Service Provider Forecast: Amazon, 2016–22

Have any questions? Speak to a Specialist

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