skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


In 2016, Ovum’s OTT Video Innovation Tracker will be published as four standalone reports. This is the first part, which provides an executive summary of Ovum’s OTT video findings in the period 2015–16.


  • OTT video reaches the mainstream in many mature markets.
  • The risk of cannibalizing pay-TV offerings is the principal driver behind pay-TV OTT strategies.
  • Netflix is now the global leader in OTT video and is available in twice as many markets as iTunes and Google Play.

Features and Benefits

  • Evaluates the outlook for OTT video and provides recommendations for the broader media and technology industry.
  • Assesses the impact OTT video will have on the broader media and technology industry.

Key questions answered

  • What is the state of OTT video today?
  • How will OTT video develop in the foreseable future?

Table of contents


  • Introduction
  • Download 1: OTT Video Innovation Tracker: Executive Summary, March 2016

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now