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In 2016, Ovum’s OTT Video Innovation Tracker will be published as four standalone reports. This is the first part, which provides an executive summary of Ovum’s OTT video findings in the period 2015–16.


  • OTT video reaches the mainstream in many mature markets.
  • The risk of cannibalizing pay-TV offerings is the principal driver behind pay-TV OTT strategies.
  • Netflix is now the global leader in OTT video and is available in twice as many markets as iTunes and Google Play.

Features and Benefits

  • Evaluates the outlook for OTT video and provides recommendations for the broader media and technology industry.
  • Assesses the impact OTT video will have on the broader media and technology industry.

Key questions answered

  • What is the state of OTT video today?
  • How will OTT video develop in the foreseable future?

Table of contents


  • Introduction
  • Download 1: OTT Video Innovation Tracker: Executive Summary, March 2016

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