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Introduction

In 2016, Ovum’s OTT Video Innovation Tracker will be published as four standalone reports. This is the first part, which provides an executive summary of Ovum’s OTT video findings in the period 2015–16.

Highlights

  • OTT video reaches the mainstream in many mature markets.
  • The risk of cannibalizing pay-TV offerings is the principal driver behind pay-TV OTT strategies.
  • Netflix is now the global leader in OTT video and is available in twice as many markets as iTunes and Google Play.

Features and Benefits

  • Evaluates the outlook for OTT video and provides recommendations for the broader media and technology industry.
  • Assesses the impact OTT video will have on the broader media and technology industry.

Key questions answered

  • What is the state of OTT video today?
  • How will OTT video develop in the foreseable future?

Table of contents

Summary

  • Introduction
  • Download 1: OTT Video Innovation Tracker: Executive Summary, March 2016

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