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Introduction

A detailed update of Macedonia’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Cable TV platforms remain popular, and have seen a steady increase in subscriber numbers, but this is set to slow as penetration of DTT overtakes cable.
  • Deutsche Telekom-backed Maktel maintains its lead in the pay-TV market with its MaxTV IPTV service.
  • There have been a couple of moves by telcos into quad play, evidenced by the acquisition of mobile units by traditional fixed operators.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Macedonia.
  • Assesses the prospects for multiscreen/OTT initiatives in the Macedonian TV market.

Key questions answered

  • What are the credible pay-TV initiatives that can work as alternatives to cable TV?
  • Why is Maktel’s IPTV service proving to be popular?
  • What is the competitive dynamic between pay-DTT and FTA DTA?

Table of contents

Summary

  • Download 1: Macedonia TV Update

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