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A detailed update of Hungary's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes market shares, programming, advertising, and platform and revenue forecasts


  • The pay-TV market is mature, with DTH and IPTV expanding at the expense of the once dominant cable sector.
  • Consolidation is prevalent in the cable sector, with UPC looking to defend its share in one of its most important markets.
  • Incumbent Magyar Telekom competes for the lead with UPC.

Features and Benefits

  • Assesses the outlook for growth in the Hungarian pay-TV market
  • Evaluates the prospect for next-generation TV and OTT in Hungary

Key questions answered

  • What pay-TV platforms are expected to win in the coming years?
  • What will be the impact of next-generation TV on the Hungarian TV market?

Table of contents


  • Introduction
  • Download 1: Hungary TV Update

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