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A detailed update of Belgium’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Cable remains the dominant platform but is in long-term decline as the remaining fifth of the population still using analog cable signals are churning to rival platforms.
  • IPTV has been the main beneficiary of cable churn, boosting Proximus’s success.
  • With pay-TV penetration so high, DTT has been extremely limited, as the primary service in just 1% of households.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Belgium
  • Assess the prospects for multiscreen/OTT initiatives in the Belgian TV market

Key questions answered

  • How is competition manifesting itself given Belgium's very high pay-TV penetration?
  • What have been the main moves undertaken by the major TV operators?

Table of contents


  • Introduction
  • Download 1: Belgium TV Update

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