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Introduction

Detailed update of Denmark's TV market, with five-year market forecasts, covering FTA and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes revenue, market shares, programming, and advertising.

Highlights

  • Cable remains the dominant platform but has been slow to digitize, with 31% of households still relying on analog cable services.
  • Pay DTH and DTT offer digital alternatives to analog cable but both appear to have peaked. IPTV is the largest growth platform, serving some 15% of TV households.
  • Netflix has become popular in Denmark while the main pay-TV operators continue to expand their own OTT services as competition heightens.

Features and Benefits

  • Assesses the potential for growth in Denmark's TV market
  • Evaluates the likely impact of next-generation TV on Denmark's established pay-TV market

Key questions answered

  • What platforms will drive growth in Danish TV in the foreseable future?
  • What is the size of Denmark's OTT market?

Table of contents

Summary

  • Introduction
  • Download 1: Denmark TV Update

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