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A detailed update of Brazil’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Telefonica Brazil is unifying its pay-TV operations in the country under the Vivo brand, integrating pay-TV with broadband, landline, and mobile telephony in quad-play offers.
  • NTA was planning to force DTH operators to use hybrid decoders, enabling viewers to receive FTA broadcasts. However, this has been postponed for further evaluation.
  • Brazil has a developed OTT market characterized by the presence of international players like Netflix, Apple, Amazon, and Google Play, alongside local players including pay-TV operators and standalone companies.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Brazil
  • Assess the prospects for multiscreen/OTT initiatives in the Brazilian TV market

Key questions answered

  • What will Telefonica Brazil do after coming under the Vivo brand?
  • What is the status of hybrid decoders imposed by the regulator on DTH companies?
  • What is the OTT status of the market?

Table of contents


  • Introduction
  • Download 1: Brazil TV Update

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